I witnessed first hand this week how a company uses PR internally to influence the employees view of the company. I work at one of the big casino's here in biloxi. There was a random drug test done on dealers during one of the shifts. A lot of people were layed termed because of it. The following day the CEO issued a memo reminding everyone of the drug policy, then he added at the end that the company does offer a rehab service for employees who need help quiting.
It was an awsome move . Even though the company had to enforce it's drug free policy, I felt that by showing that the company cares enough to help their employees get over their "addictions" and keep their jobs. It also showed that they are not just out to fire folks for no reason.
This just interested me this week.